Camping is a lot of fun. Well, we're sure that not all of you agree with that statement, but we definitely have a blast when we're out there “getting away from it all”.
On one such weekend, we had decided to head out to Jasper, Alberta, Canada to enjoy the mountains, and the amazing fresh air. So we packed up our tent and all the other camping essentials and took off.
The weekend was perfect… the weather was great, we found a sweet campsite, and our time there was laid-back and relaxed.
And then it happened… early on Saturday afternoon, when Pat was returning from filling our water container, he noticed that almost everyone in the campground was looking at him. No matter how hard he tried, he couldn't understand why. Although I sure knew what they were looking at, and it wasn't Pat…
On the same path, following close behind him, was a black bear.
Once Pat headed up the path towards our campsite, he noticed the bear behind him. He decided to take it easy and keep moving at a slow and steady pace… he figured if the bear had wanted to chase him down, he would've already done it.
So when it appeared that all the campers were looking at Pat… they really had their focus elsewhere.
The same thing applies online. We may think people are looking for what we have to offer… in fact, we may be positive we have something that everyone wants. But do they? Are they really looking at you, or has someone else grabbed their attention?
One way to find out if you have your prospects' attention is to ask them what they want, or what it is they are looking for help with. Only then can you truly know if what you are offering is in line with what they are looking for.
We need to see the wants and needs of our prospects from their point of view, not from what we “think” they are.
As Marcel Proust said…
True discovery consists not in finding new landscapes, but in seeing the same landscape with new eyes.
We need to take a look at what we are offering through our prospects' eyes… not from our own bias and perspective.
One way to find out what others are looking for is to conduct a survey or poll.
You can do that within your blog, like this…
Hey, if you haven't yet participated in our little poll above, we would greatly appreciate your feedback. And by all means, feel free to elaborate on your answer in the comments section below.
Another place to ask your prospects what they want and where their challenges lie, is to conduct a survey using an online survey service… just like the one we created HERE on Survey Monkey.
Remember, it's great that you would buy your own product or service, but do other people see it as having the same value to them in their lives? Ask them and find out… are they really looking at you?