Cool Resources


This is a list of some of the Cool Resources that we use:

  • Daily in our business
  • On our blog
  • In our personal life

(Note: Some of these might be affiliate links and we might get paid a small commission)

The Brain

We use The Brain to manage just about everything we do in business. We use it to manage our repository of knowledge, and for all of our contacts, social media, and information that we wish to maintain. It’s kind of like our digital Brain; it captures all the intelligence that we have gathered over time and allows us easy access (a few seconds) to any piece of digital information (people, web pages, documents, images, notes, conversations, etc.). It is a powerful brainstorming and knowledge management tool that thinks like you do.
Click here for more info

Active Campaign

ActiveCampaign We have use Active Campaign to increase engagement, convert more customers, and grow our business faster with smart email marketing, intelligent marketing automation, and automated sales pipelines.

Click here for more info


OptimizePress is a new WordPress Theme that is perfect for creating amazing squeeze pages, sales letters, one-time offer pages, launch pages and much more, all through a simple point and click interface. It’s intuitive, easy, and you don’t need to be a technical genius to create great looking and high converting pages with OptimizePress. It has something that everyone can use when it comes to Marketing Funnel page creation tools. There is nothing on the market which is even half as powerful as this theme.
Click here for more info

Easy Video Player 2

We just uploaded our first video into the Easy Video Player 2 software. Then, we clicked a button to create a totally pro-level guru-quality video sales page – all done for us… Wow… and it took less than a minute! That’s why we use the Easy Video Player 2..


Click here for more info

Buzan’s iMindMap

We use Mind Mapping to create just about everything we do in business; from our big picture vision and business plan, to creating presentations, content (both written and video), info products, to planning and implementing product launches and events, and in our coaching to help others get clarity. Buzan’s iMindmap software is one of our choices for offering the most fun, effortless, and power-packed experiences.

Click here for more info

Website Hosting at HostGator

Since its establishment in 2002, HostGator has been a world-leading provider of web hosting services. They offer services and packages for both beginners and professionals alike. We have used HostGator for over 5 years and have never had any problems with them. We know others who have been down for days, even weeks because of virus and hacks to their accounts. There are enough challenges in your day-to-day online business already… you don’t need to be worrying about your hosting account not working.

Click here for more info

1ShoppingCart Autoresponder

Marketer’s Choice (1ShoppingCart) has helped thousands of successful Web businesses take the guesswork out of capturing more online orders quickly and easily. And unlike other systems, this complete shopping cart solution does not require any additional software, order forms, or database programs.

Click here for more info


HootSuite allows you to update multiple networks in one step; including Twitter, Facebook, LinkedIn,, and It also allows you to track results in real-time with click-through statistics and easy report exporting. We love the customer interface that allows us to work efficiently with the different social streams we are managing. HootSuite also has a mobile component for the iPhone, iPad, Android and Blackberry.

Click here for more info

Pretty Link Pro

Pretty Link Pro
is more than a mere Affiliate Link Cloaker or URL shortener — it will absolutely revolutionize how you approach your business by allowing you to automate repetitive tasks, optimize your site with testing, see the results of your campaigns immediately, virally spread your links and by being able to replicate your sites—including all your Affiliate Links within minutes!

Click here for more info

Domain Name Registration


GoDaddy is the place to go to grab and register your domain names.
Click here for more info

Tweet Adder


Tweet Adder is a fantastic time saver and can help you build your targeted twitter list community. It’s helped Pat & Lorna create a twitter list community of over 79,500 followers (without our hands falling off…) This is our affiliate link to this fantastic automation product which we simply couldn’t live without!

Click here for more info

Tweet Pages

Very COOL Social Media branding! TweetPages can design custom branded and matching backgrounds for your Twitter, Facebook and YouTube pages. Make sure you tell Matt and his team that “The Coolest Couple” sent you!

Click here for more info

Wishlist Member for WordPress

If you like using WordPress, then you’ll love Wishlist Member. Many people have tried to turn WordPress into a membership site but in the past it’s been quite tricky. There are some fabulous plugins out there but you have to “tweak this” and “tweak that” and if you aren’t technical, it becomes very frustrating. That’s why we  were very excited when we started using WishList Member. It’s a membership solution that is specifically built for WordPress. The best part is, it has all the features you would want in a membership solution AND it is compatible with all of your other favorite plugins!

Click here for more info

Visual Thesaurus


The Visual Thesaurus is an interactive dictionary and thesaurus which creates word maps that blossom with meanings and branch to related words. Its innovative display encourages exploration and learning. You’ll understand language in a powerful new way.

Click here for more info

Action PopUp


Action PopUp: A popup is a smaller window that appears on a sales page where you convince a visitor to opt-in to your newsletter so you can contact them later with a special offer.


Click here for more info


BackupBuddy is the only complete solution for WordPress backups. Not only does it do Backups, it also facilitates a Restore and Migrate of WordPress. We have this on all of our websites and blogs. BackupBuddy allows to you backup to your server, Amazon S3, Rackspace Cloud, FTP or e-mail. The process is easy, fast and reliable.

Click here for more info

* * * WordPress Themes * * *

These are some of the WordPress themes we have used.


iThemes is one of the leaders in producing high-quality premium WordPress themes for photographers, designers, and businesses. Simply put, iThemes loves WordPress, the open source software that runs our designs.


Click here for more info

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Pat & Lorna
Pat and Lorna Shanks deliver the "COOL" Goods and connections to "COOL" People. They provide tips, tools, education and informative sessions with knowledgeable people that enable entrepreneurs, independent professionals and small business owners to attract more clients and make more money.

For more "COOL" tips, tools, knowledge and people, please follow us on Twitter or check us out on Facebook.