Like most everyone else online, you have a blog. And on that blog you get some comments. Some people get what would be considered a lot of comments, and some people get only a few (or maybe none).
Consider this… the people commenting on your blog are not the only people who have visited your site. Other people have stopped by, and for some reason (usually unknown to us) have chosen not to leave a comment. There are so many people who read blog posts, get what they want from it, and move on (the silent majority).
So how do you capture the attention of those who usually pass on leaving a comment, enough to engage them into what you are saying, so they feel compelled to comment?
Here are some of our suggestions:
1) Make your information relevant. If a person feels connected to the information, they will be more compelled to leave their input.
2) Stir up a little controversy. People love to comment on something they disagree with or have a strong opinion on.
3) Call to action. At the end, or anywhere else in the post, give them a call to action (leave a comment, participate in a poll, watch a video, etc.). The more things they actually “do”, the more likely they are to leave a comment.
Basically… get them involved… if they feel included in what you are up to, they will be more inclined to leave you a comment… and end their silence.