Today, the customer can and does find all the information they need on the web. It's all there… and more. It's not just information… they can also find and connect with others who have had experience with the products and services they are looking at purchasing.
That says it all right there…
People are connecting with other people when it comes to their purchases. Seeing an ad, or talking to a sales person just doesn't cut it anymore.
If you are looking to connect with your prospective customers, then you must go to where they are. You need to visit them in their social networks and communities. Find out where they are and be there.
They're asking questions…
But they are not directing those questions to the companies selling the products and services. They are asking their questions within their social networks and communities… the people they know, like and trust. Immerse yourself and/or your business in the social web, and answer your prospects' questions… without blatantly “selling” them.
It's all about relationships.
The strength of your relationships with your prospects and customers are a KEY factor in your business success. You're engaging your customers. You're not talking “to” them, you're talking “with” them.
Of course, for all of this to work even better… having these relationships and social network connections organized and managed is oh, so important. It's important to know who your prospects and customers are, where they “hang out” and how to get there.
To discover how to organize and manage all these relationships, Go Here!
Using social network sites for business sales and growth is not just important, it's essential. Your prospects and customers are there, and to develop and build relationships with them you need to be there too.