What’s in a name? Sometimes nothing at all. Sometimes it actually has some meaning; either just for the person who came up with the name, or it can mean something to almost everyone. When it comes to naming your personal brand you can go so many different ways. You can use your name, as so […]
This is video #3 in the “Did You Know” series by Karl Fisch & Scott McLeod. This video was posted to YouTube (in November 2008), but has become very popular with over 2.3 million views. It was even adapted by Sony BMG at an executive meeting they held in Rome of that year. So how […]
You created your brand to make a difference in people’s lives, to solve a problem for them. So why would you limit the difference, and the revenue, you can make by keeping your business small? After all, growing your business = more revenue = more reach = more impact You may think that the best […]
Have you ever wanted to do something, but have never done it? You’ve told yourself you really want to do it, but there’s always been a reason not to follow through. So… let’s discuss making things happen, amazing support and how important mindset really is. I (Lorna) have always wanted to enter a Figures Competition […]
Have you ever gone fishing and just thrown your line in with the hope of catching something? While that might get you some results, we’re hoping you don’t use that strategy in your marketing. The best fishermen as well as the best marketers make use of a well-planned approach. Yes, we’re comparing fishing to marketing. […]